OnTrace Survey confirms Ontario Consumers concerned about food origins

Guelph, On - November 12, 2009 – Ontario consumers really care about their food and the people who produce it. They care enough to want more knowledge and information about the food they buy for their family, where it is from and whether it truly is from Ontario. That was one of the findings in a new survey done by Ontario’s traceability organization, OnTrace Agri-food Traceability (OnTrace), in collaboration with Toronto research firm, The Strategic Counsel. The study was commissioned to understand what Ontario consumers thought about the food they buy and how they can verify where it originates.