Canada is not realizing the full potential of a major strategic asset – the country’s agri-food sector. The consequences of falling profitability, lost opportunity, and declining relevance are impairing the nation’s agri-food industry. Current policies and practices across the sector, and fear of changing the status quo, are holding Canada back. This is in vivid contrast to what Canada needs to achieve in order to provide the higher quality and volume of product demanded by a growing world population and increasingly aware consumers both in Canada and abroad.

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