Food choices not based on facts

Oct. 1, 2012, Guelph, ON – Farmers Feed Cities released the results of its Informed Food Philosophy Study, revealing that while 97 per cent of Canadians agree that food choices are important to them, the data indicates that there are several misconceptions consumers have when it comes to certain food choices.
Farmers Feed Cities, an agriculture awareness organization, recently set out to learn about the food purchase decisions Canadians are making and what leads them to make these decisions – particularly surrounding hot food issues and farm related misconceptions.

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