In August 2011, I hosted a Google+ Hangout (see the video below) to understand how the food world was using the new service. Among those that joined the Hangout were Rob Spiro and Alon Salant, two successful entrepreneurs with a mission to start a tech company that supports local food. At the time, they were just beginning their journey – funded by investors from their previous ventures – and had no idea what they would build, but they knew they would call it Good Eggs.
 

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