McDonald’s, the global burger chain, is expected to launch a PR campaign next month to tell the “farm-to-fork” story behind its food.
In a sneak-peak commercial the company posted to YouTube on Dec. 14, a salt-of-the-earth potato farmer named Frank Martinez, who is a McDonald’s supplier, carefully peels a potato and then bites into it, saying, “They’re good now. Just wait ‘til they’re McDonald’s fries.”

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