For people who get most of their produce from the harshly lit aisles of the grocery store, the fresh air of a farmers’ market can feel like a revelation. All of a sudden you’re face-to-face with the folks who grew those greens, chatting about the best ways to braise chard. As collective interest in food origins continues to steadily increase, getting one step closer to the source is a privilege. Ben Greene wants to tighten that gap even further with The Farmery, an all-in-one greenhouse and local food mart that will offer urbanites the opportunity to harvest their favorite greens on the spot.

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